Data-Driven Sustainable Tourism Forum
Turning data into sustainable strategies for European tourism.
Welcome to a new era of evidence-based transformation
In the framework of the European Strategy on Sustainable Tourism, the intersection of tourism, sustainability, and digital intelligence has never been more critical.
The Forum is a biannual digital nexus designed to translate the EU’s strategic vision into tangible, data-backed realities for destinations across Europe. Global stakeholders will convene to turn raw data into actionable sustainability strategies.
Our Goal
Our goal is simple yet ambitious: to demystify sustainability through the lens of data. We aim to foster a collaborative environment where key institutions, industry actors, and expert speakers can share insights, refine methodologies, and challenge the status quo.
Inaugural Launch Webinar
15 April 2026 | 10:00–11:30 CET
Join the inaugural session of the Forum, where institutions, experts, and industry leaders will explore how data can guide sustainable development in destinations.
10.00h
Forum starts
10.05h
Dr. Dolores Ordóñez, Director of AnySolution. Presentation of the Forum and its objectives
10.15h
Dr. Misa Labarile, European Commission, DG MOVE. European Strategy on Sustainable Tourism
10.15h
Sandra Carvao, UNTourism . Director, Market Intelligence, Policies and Competitiveness at World Tourism Organization (UNWTO)
10.40h
Dr Xavier Font, Professor of sustainability marketing, University of Surrey, UK
10.40h
Vlaho Margaretic, City of Dubrovnik, European Green Pioneer 2026
11.00h
Q&A
11.20h
Wrap-up and next steps
10.00h
Forum starts
10.05h
Welcome Dr. Dolores Ordóñez, Director of AnySolution. Presentation of the Forum and its objectives
10.15h
Boosting Tourism Sustainability
• Dr. Misa Labarile, European Commission, DG MOVE. European Strategy on Sustainable Tourism
10.40h
Tourism Sustainability: from theory to practice
• Dr Xavier Font, Professor of sustainability marketing, University of Surrey, UK
• Vlaho Margaretic, City of Dubrovnik, European Green Pioneer 2026
11.00h
Q&A
11.20h
Wrap-up and next steps
European Ecosystem
The Forum aligns with major European-led projects and networks and initiatives in sustainable tourism: DEPLOYTOUR, D3HUB, FACILITATE, ATlas4MED, Phoenix 4.0 and European Climate Pact.
